Are you looking to join the podcast revolution? Perhaps you’re not sure where to start in podcast production and marketing? If so, then you’re in the right place. We can provide you with specialist podcast consultancy tailored to your specific podcast needs and objectives.
The golden age of podcasting is upon us. It is expected that podcasts are broadcast quality and the sound should rival podcasts provided by the BBC for example.
If you are looking for professional podcast production designed to demonstrate your knowledge and expertise, then Earshot Strategiescan help you make compelling and high quality audio programmes.
Creative, engaging and well-produced podcasts are proving a vital promotional tool for brands and organisations of all industries and sizes.
But promotion is key to to ensuring they have the maximum effect and reach their intended audience.
Research shows a staggering 52% of people listen to podcasts while driving. This one figure alone shows the exponential growth in podcast listening.
The rapid rise of podcasts is pinned on several factors, including the sense of intimacy, the power of narrative and the ability to productively multitask whilst listening to unique and engaging podcasts.
Humans are an extremely adaptable species, and the pandemic has reminded us how we can change our ways according to circumstance. If anyone had suggested four months ago that every aspect of our lives would have changed so drastically and with such speed, we would have scoffed. But it
COVID-19 may have enforced social isolation, but the necessity of our current circumstances has also made people innovate professionally. My job involves making podcasts, and the situation now reminds me of an incident from a number of years ago when I was a BBC foreign affairs reporter. For a
Following on from the last blog listing some diverting podcasts to take your mind off things, I am suggesting five more examples of programmes that will stimulate, smooth, amuse and engage – but not depress! 99% Indivisible – I can’t express what this podcast is about better than its
Stuck at home in desperate need of diversion? Fear not, escapism is only one tap away on your favoured podcast app! I have been going back through my list of podcasts selecting those that provide something uplifting, thought-provoking, diverting and often funny. During this strange time, it’s more important
How do you carry on with business amid a pandemic? That is the question facing numerous workplaces and institutions confronting the current reality of COVID-19. This is clearly a secondary consideration to the health of individuals, but the fear and reality of infection is creating an economic crisis on
Alongside the season of goodwill this is also the time of predictions for what the coming year will hold. In podcasting, 2020 will be the year of ‘the niche’, or more precisely the time in which targeted podcasts for particular audiences come into their own. There is no debate
I had the biggest grin on my face, waiting in the drizzle on a cold Thursday night on the other side of town. I was about to see a gig I had been counting down to for the past two months. A week later, I’m still smiling. The queue
Yesterday’s policy makers and advocacy groups are becoming today’s broadcasters (or more accurately narrowcasters – more of which later). I raise this observation in the light of several podcasts that my company – Earshot Strategies – has recently been involved in producing. The Washington Institute – a D.C based think tank –
“We’ve always believed in the value of entertaining, thought-provoking conversation.” Thus, spoke Barack Obama announcing a major podcasting deal between his production company, Higher Ground (run with Michelle Obama) and Spotify. The partnership brings together the world’s leading power couple with an audio platform that now boasts over 100
“How many listeners will we get?” That’s normally first question I get when discussing a planned podcast with a client. It’s a seemingly simple query that doesn’t have a straightforward response. The correct answer consists of another couple of questions: who is your intended audience, and what is the
How the broadcasting giant is fighting a force of nature. In the past week, the BBC has turned heads in the audio world because of its decision to remove its programmes from Google’s podcast app. Instead it appears to want to drive traffic to its own platform, BBC Sounds,
I grew up on BBC Radio. It was my aural babysitter, educator, and entertainer. I recall hearing ‘Listen with Mother’ (showing my age) and ‘Letter from America’ as a child. The sonorous sounds of Radio 4, crackly bulletins from the World Service and upbeat tempos of Radio 1 have